EYES WIDE SHUT

eyes wide shut

Hi dolls,
It feels so strange to log onto here after the longest break I have ever taken from blogging. I’ve been blogging ever since I was 16 years old, when my blog was at its biggest point with over 400 000 readers per month I was updating several times per day and my whole life was pretty much around my blog.
I started my first personal blog called Louise A back in 2005 when I was only 15 years old, I blogged about my life but quickly realized sharing personal stories, not my forte…
So the following year I started RightNow. This was before any of the big blogs today were even thought of and for many years I was the only big beauty blogger in Sweden and it was an amazing experience. During these 12 years in beauty blogging I have learned an enormous amount about the beauty industry, everything from products safety and the health regulations to ingredients, production, brands and marketing.
I would with confidence say there is not a blogger in Sweden that have the kind of knowledge or experience that I have when it comes to beauty products. Today bloggers accept any marketing deals throw at them for money, not knowing what the brands stands for, if the products are safe or how the customer experience will be for the blog readers.
I was so young when I started blogging and when my blog became so big, I didnt really know how to manage it all and I did not have the experience about product safety as I have today.
So even thought my blog might not be what it use to be, I still feel there are certain things I just need to share and spread awareness about. It might not be updated as often (sadly) as the glory day (that’s meant as a joke hehe) but health problems and the things that causes them is something that is very real and raw to me.

So over the next few weeks I will be sharing blog posts about products that contain cancerous ingredients, one of Sweden’s biggest pharmacies that sell cancer causing products, other scary things related to health problems and injuries, the dangerous ingredients in the food we find at the grocery store, and some other dark sides of the beauty industry and blog world.
These blog posts will most likely entail information that other bloggers won’t tell you because they are afraid of loosing a marketing deal or getting invited to an event. What has driven me to update this blog for 12 years was never the fancy things most bloggers are chasing, my drive was always to inspire, both the readers but also myself.
I feel it is somewhat my responsibility to share what I can know in order to guide people on what to avoid and what to chooses when it comes to make up but also so much more ♥

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BLOG BREAK.

july 2015Throwback photo from July 2015 ♥

Hi dolls!
Hope you all are having a great summer. It’s been so quite here on the blog lately and it makes me sad tbh, after blogging for 12 years it feels like blogging is a part of me. Sadly I have not been able to update the blog as usual and taking a bit of a blog break due to health reasons. I def don’t wanna close down my blog or anything like that, I will be back! But until I feel ready to update with new content I will republish old blog posts that I feel are still relevant. After all, 12 years of blogging and over 6000 blog posts there are A LOT of good posts that gets lost in the huge blog archive that I have :)) Especially the large amount of beauty blog posts that I have written over the years! When I come back I will have a new approach on the blog as well, there are so many things in the world I want to shed light on and spread awareness. Hugs Louise

THROWBACK OUTFIT SPORTY CHIC

nike flyknit sporty chic style outfit of the day

So I went through my blog archives and found these photos from about a year ago. I think this is one of my all time favorite outfits and still I have not worn it more than twice, such a shame!
I loved that bag so much but the strap on it broke so had to return it :'( I haven’t been feeling in the mood to take pictures lately but maybe this summer I will feel more like taking photos again and showing outfits!

nike flyknit sporty chic style outfit of the day

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STILL HERE.

pink roses
Photo: Josh Caudwell

Hi dolls,
I’ve been feeling so conflicted lately, mainly about what I am going to do with my blog. I’ve debated it over and over again in my head. One thing I have decided is that for now I will only focus on writing about beauty, make up and inspiration (mainly interior) but also health and health tips. Might even take up food blogging again!
I never felt totally comfortable with writing about my self like so many other bloggers do, maybe in the future this feeling will change and I want to share more. I do miss the days when my blog RightNow use to be totally anonymous and nobody knew it was me. This was back in 2006-2007 and it was so liberating to just write freely, not that I wrote anything particularity interesting or personal, it was just a feeling of being anonymous that I liked.

There is one thing I kind of miss writing and that is my debate post, may it be to warn you dolls about some dangerous beauty products, things to avoid or how to get rid of fake people in your life.
I used to write a lot of these posts before but in Swedish. I think it’s time to bring this back, I have discovered that a very famous skincare brand that are sold in big stores and online stores contain formaldehyde in ALL of their skin care products!! Also many big bloggers have been doing collabs with them which is so disgusting, they are getting paid to write about a brand that has a known cancerous ingredients in it. How can you sleep at night knowing you are promoting something dangerous to your readers, seriously annoys me…

I have also discovered that one of Sweden’s most famous pharmacy’s are currently selling two  products (from two different brands) both containing cancerous ingredients. One of them is formaldehyde and the other one is palm oil. Yeah I think I found my calling again lol, it is time to uncovered some nasty parts about this beauty industry that actually makes people sick… Stay tuned dolls stay tuned xoxo Louise

tumblr_nuhwplGU5S1s1xtj3o1_1280

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SUMMER FLASHBACKS

 Louise Friday outfit 1Throwback outfit July 2015 London
Dress
French Connection  Belt Mulberry  Loafers Marzio  Bag Balenciaga Sunglasses Ray Ban  Bracelets CCSkye & Tory Burch

Hi babes! I’ve been feeling a bit down lately because my health is not as it use to be and it’s been difficult to get use to. I was looking through old blog posts and just felt how much I miss London. These pictures were taken almost two years ago July 2015. Just before I took these pics I had gone to viewing for a few different flats and found one that I was going to rent.
I still haven’t really gotten use to living in Stockholm again. There is just a feeling I have that I don’t belong here and I miss all my friends in London so much ♥
You know the feeling when you’re taking a walk through your neighborhood on a sunny day, grabbing a take away coffee, listening to your favorite playlist in your headphones and are on your way to meet up your friends. And a certain feeling just hits you – a feeling that you belong there and that living there really makes you happy and at peace.
Well I never had that feeling in Stockholm but once I moved to London I felt truly at home.
I love getting to know new people and I loved that my friends were literally from every corner of the world.
Some people might say now “well you should move back and why don’t you live there” etc etc, but due to certain circumstances I can’t so I will try to make the best out of the situation. In hindsight I wish I would have blogged more when I lived in London, about my life and all the amazing places, and made some vlogs, but I guess I was too busy living :))
And I do not even want to bring up the awful and tragic event that occurred in Stockholm this past Friday. But let’s just say that makes me want to live here even less…

On a more positive note, I can’t wait for summer. Normally I’m more of fall/winter time of person but this year it’s totally changed for me. I’ve officially become one of those summer craving people that just want warm weather and sunny days, who would have thought… ;))

summer blondeLouise Friday outfit 1 Louise Friday outfit 1louise friday outfit 4louise friday outfit 5

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CURRENT MOOD

sick beautyHi dolls, just wanted to check in here and say I’m alive!
I’m really not feeling well and running low on energy. I’m gonna try and force myself to drink some more water with apple cider vinegar now and also some immune system boosting tea. It’s so annoying because a part of me feels creative and wanting to write here, but then I’m also feeling too drained and tired to do it. However I have a few posts I really want to do so will be posting a bit more tomorrow ♥

Also speaking of something totally different, this might sounds a bit weird but have any of you dolls been into or tried dream interpretation? Meaning finding out what your dreams really mean or what the subconscious is trying to tell you.
I’ve always been quite fascinated about it but I guess it would be quite difficult to know who is good and bad at interpreting dreams. It’s a grey zone, it’s not like fortune telling or things like that, but still it’s not exactly science that you can get a degree in hehe!

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