I started my blog when I was 16 years old, with courage, passion and creativity I launched into something (which was back then) very new. I felt there where no good beauty blogs that even existed in Sweden and I wanted to contribute and change that. At the time when I started my beauty blog it was only two other beauty blogs in the country and in heinsight it was so cool to be one of the first to get into this and watch how the business have evolved since then.
This years I am celebrating 10 years as my blogger and still going strong.
My main goal with my blog is to inspire YOU to be your most glam version, I want the girls and women reading my blog to know that you don’t have to be a make up artist to learn how to do make up, I want to guide you to the best products and that you know what my opinions can never be bought.
The readers that have been reading my blog for a long time know that I do not only write about good products, but I also write and uncover the secrets of the bad ones!
A part from blogging I have worked as a fashion editor, stylist, PR/event organizer and in sales. I moved to London in the end of 2010 and lived there for a few years while studying first fashion journalism and writing courses and then PR, marketing and business.
London is like the love of my life, it is a twirl wind romance and living there really offers both highs and lows points. But currently I’m back in Stockholm and settling in to living in a “smaller” city again.
Some things I love (a part from make up obviously) – Afternoon tea with friends and family, cooking and baking, power walking, frozen yoghurt, macarons, anything pink, new handbags (love Balenciaga!!), self tanning (obviously), movie nights and watching series I am a die hard KUWTK and Real Housewives fan, shopping at Harrods (best place to shop in the world!) and drinking bellinis.
I want you to feel inspired when you leave my blog and hopefully come back soon again to visit!